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Google takes advertising cross-platform with ‘enhanced’ AdWords
Google has announced some new features for its AdWords advertising system: 'enhanced campaigns'. We think they're pretty significant. The post Google takes advertising cross-platform with ‘enhanced’...
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Google AdWords promotion was key to Badshah YouTube success
On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its...
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Badshah far from the only artist buying YouTube views with ads
There is still no official word from YouTube on whether Indian artist Badshah has set a new record for first-day views of a music video, beating BTS’ previous milestone. If YouTube is hoping its...
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‘Juicing’ YouTube views with ads isn’t just an India thing
Sony Music artist Badshah came under the spotlight recently when his label claimed he’d broken YouTube’s first-day-views record; YouTube pointedly didn’t confirm it (and still hasn’t); and then debate...
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What the ‘Paagal’ YouTube controversy means for music marketing
Back in July, Sony Music India claimed that its artist Badshah had broken the record for most first-24-hour streams for a music video on YouTube. However, his 75m-views milestone was called into...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced
Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that...
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